Why Freedom
Freedom is in it’s basic sense the absence of constraints, confinement of repression. Even though it’s a birthright, it requires courage and dedication to achieve. Think of those who broke the barriers that caged their freedom. Ali, Arnold, Conor and all the heroes celebrated by American culture.
Cracking the U.S
Freedom is a core value of the American identity. And it is just as much a core value of the Freeletics brand: Our vision is physical and mental development without barriers, because when you remove barriers you create freedom and the operational space to achieve greatness. FREELETICS. FREE ATHLETE. FREE stands for freedom. It’s our shared DNA with the U.S, our way in
Campaign
This campaign is about the moment, the tipping point where you don’t repeat a pattern, accept repression or submit to comfort. In this moment you are part of The Free. It’s daring to live life free from barriers, excuses judgements and self-doubt. Confidence and six-packs are just the side effects of that choice. The real prize is freedom. And with freedom you have the power, momentum and space to create your Greatest Version.
Videos and Photography
True View Brand Shorts
5 different characters.
5 different target groups.
5 different value proposition.
5 different short videos.
Each a different face of freedom.
Shot in Los Angeles.
Graphics
Content always ready for any channel, vertical, square or wide formats.
All planned and well adapted for any need, from Brand storylines or performance videos feeding all needs with the same quality.
Multi channel
Content always ready for any channel, vertical, square or wide formats.
All planned and well adapted for any need, from Brand storylines or performance videos feeding all needs with the same quality.
