This is My Journey

Brand Campaign

With this campaign we intend to spread out the message that Freeletics empowers your journey, but you are the author of your journey.
Our campaign is centred on real human stories, on real journeys, told by real people.
Choose your journey, we will get you there.

This is My Journey

Brand Campaign

With this campaign we intend to spread out the message that Freeletics empowers your journey, but you are the author of your journey.
Our campaign is centred on real human stories, on real journeys, told by real people.
Choose your journey, we will get you there.

This is My Journey

Brand Campaign

With this campaign we intend to spread out the message that Freeletics empowers your journey, but you are the author of your journey.
Our campaign is centred on real human stories, on real journeys, told by real people.
Choose your journey, we will get you there.

Brand Vision

We challenge and inspire everyone to become their Greatest Version.
No human endeavour is purely linear. No journey is a straight line.

Concept

For this campaign we focused on real stories, real people with big transformations in life, people that overcome they hardest challenges in life and created an amazing journey with the support of our products. We come up with 5 fantastic stories from real users in different countries living different realities.


To motivate and inspire we bring to the stage a gamer, a poetry and raper, a worldwide soccer player, a brave UFC fighter, a successful consultant, and a inspiring story from the US Veteran Corey.

Starring

To motivate and inspire we bring to the stage a gamer, a poetry and raper, a worldwide soccer player, a brave UFC fighter, a successful consultant, and a inspiring story from the US Veteran Corey.

Brand Vision

We challenge and inspire everyone to become their Greatest Version.
No human endeavour is purely linear. No journey is a straight line.

Concept

For this campaign we focused on real stories, real people with big transformations in life, people that overcome they hardest challenges in life and created an amazing journey with the support of our products. We come up with 5 fantastic stories from real users in different countries living different realities.


To motivate and inspire we bring to the stage a gamer, a poetry and raper, a worldwide soccer player, a brave UFC fighter, a successful consultant, and a inspiring story from the US Veteran Corey.

Starring

To motivate and inspire we bring to the stage a gamer, a poetry and raper, a worldwide soccer player, a brave UFC fighter, a successful consultant, and a inspiring story from the US Veteran Corey.

Brand Vision

We challenge and inspire everyone to become their Greatest Version.
No human endeavour is purely linear. No journey is a straight line.

Concept

For this campaign we focused on real stories, real people with big transformations in life, people that overcome they hardest challenges in life and created an amazing journey with the support of our products. We come up with 5 fantastic stories from real users in different countries living different realities.


To motivate and inspire we bring to the stage a gamer, a poetry and raper, a worldwide soccer player, a brave UFC fighter, a successful consultant, and a inspiring story from the US Veteran Corey.

Starring

To motivate and inspire we bring to the stage a gamer, a poetry and raper, a worldwide soccer player, a brave UFC fighter, a successful consultant, and a inspiring story from the US Veteran Corey.

Theres, @Sissorstream

Star of the Games, always struggled to get in shape and keep a routine, we at Freeletics helped her to get there. Version 2.0 updated with success.

Wonderboy MMA Fighter

A Machine !

Clean mind and high concentration, we at Freeletics helped him to get there.

Hussain Manawer

The voice of a generation, inspiring and helping people to aspire their best version.

Alex

Hard work its her second name, keep the energy throughout the day is key.

We at Freeletics helped her to get there.

Corey Taylor

For Corey, Freeletics was and still is much more than a Fitness App, it is a way of life and a strong base to change and overcome the life challenges.

Marc Ter Stegen, Soccer Player

High level professionals using Freeletics ?
We help all type of people to become their best version in many ways.

Role

In this project I had a big role, being the main bridge for the video production and post-production. From planning and developing the creative assets, Brand Films and Social Media content, to planning Film direction with a variety of Directors and Producers and managing, editing and doing motion graphics during post-production, supervising Color-Grading sessions and keeping deliverables always on time.